CDA is planning to initiate 3D marketing and Digital Marketing in Islamabad from the 1st of July.
This initiative was taken in the meeting conducted by the Chairman of the Capital Developmental Authority, Muhammad Ali Randhawa On Tuesday. These screens will be installed on an annual rental basis of three years.
The purpose is to engage the audience with the latest technological type of marketing. According to the latest details, these screens will be installed on the highways and the commercial centers of Islamabad. This process will generate CDA’s revenue.
All the expenses of it including the installation of these screens will be the responsibility of the contractors. The contract will be given to the contractors in the process of auction where the highest bidder would be given the charge.
The CDA is well and truly on the way of promoting Islamabad at its fullest. Yesterday, two new underpasses were announced in Islamabad.